Social Media by Regina Luttrell
How to Engage, Share, and Connect

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Synopsis

Social Media: How to Engage, Share, and Connect will help readers understand and successfully use social media tools through
a thorough history of social media and pioneers of the field;chapters on specific subjects such as photo-sharing, video, networks, and crisis communication, among others;discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future;and real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
 

About Regina Luttrell

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Regina Luttrell is associate professor of public relations and social media at Eastern Michigan University.
 
Published August 14, 2014 by Rowman & Littlefield Publishers. 260 pages
Genres: Political & Social Sciences, Computers & Technology, Education & Reference.
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