Social Media Marketing by Dave Evans
An Hour a Day

No critic rating

Waiting for minimum critic reviews

See Reader Rating

Synopsis

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaignsHighlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and GowallaShows you how to track and measure results and integrate that information into your overall marketing planFeatures case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

 

About Dave Evans

See more books from this Author
Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association.
 
Published February 15, 2012 by Sybex. 432 pages
Genres: Business & Economics, Computers & Technology. Non-fiction

Reader Rating for Social Media Marketing
85%

An aggregated and normalized score based on 60 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review