Social TV topics include:Leveraging the “second screen” to drive synched and deeper brand engagementUsing social ratings analytics tools to find and target lean-forward audiencesAligning brand messaging to content as it travels time-shifted across devicesDetermining the best strategy to approach marketing via connected TVsEmploying addressable TV advertising to maximize content relevancyTesting and learning from the most cutting-edge emerging TV innovations
The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
About Mike ProulxSee more books from this Author
In "Social TV," adman Mike Proulx argues that the Internet isn't killing off TV - instead, it's enhancing it. For years, conventional wisdom proclaimed the impending death of television, with consumers increasingly bedazzled by the lure of the Internet. But, says Mike Proulx, co...Sep 06 2012 | Read Full Review of Social TV: How Marketers Can ...
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