Soul of a Business, The by Tom Chappell

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Synopsis

The founder of Tom's of Maine products draws on personal experience to argue that service to others and benevolence are not inconsistent with profitability and can in fact improve profits and ensure prosperity. 80,000 first printing. $80,000 ad/promo.
 

About Tom Chappell

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Chappell is the co-founder and CEO of Tom's of Maine. He is a popular speaker who regularly appears before business, religious, and college audiences.
 
Published October 1, 1993 by Bantam. 223 pages
Genres: Business & Economics, Self Help, Religion & Spirituality. Non-fiction

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Kirkus Reviews

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On the basis of the evidence here, however, Chappell hasn't always been consistent in acting on his professed convictions: In attempting to comply with an arguably sanctimonious corporate credo, for example, he doesn't shy from reverse discrimination against other white males.

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Publishers Weekly

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Managers must maximize profits while satisfying stockholders' expectations. Can these goals be achieved while following moral principles and values? Chappell, co-founder and president of Tom's of Main

Oct 04 1993 | Read Full Review of Soul of a Business, The

Publishers Weekly

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The founder of Tom's of Maine offers a thoughtful look at business ethics.

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Publishers Weekly

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Adroitly developing his ``middle way'' of management, Chappell maintains executives can ``use the two sides of all of us, the spiritual and the practical, to achieve whatever business goals you set for yourself.'' He explains the development of a media campaign that expressed the value of ``goodn...

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