Spend Shift by John Gerzema, Michael D'Antonio & Philip Kotler
How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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Gold Medal Winner, General Business, 2012 Axiom Business Book Awards

Understanding the post-crisis consumer

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders.

Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer

Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.


About John Gerzema, Michael D'Antonio & Philip Kotler

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John Gerzema (New York, NY), a social theorist and in-demand speaker, oversees strategy for the Young & Rubicam Companies as Executive Chairman of Brand Asset Consulting, a global management consultancy with expertise in corporate, brand and marketing strategy, and innovation. Gerzema’s extensive research and writing has been featured in the Wall Street Journal, NPR, Huffington Post, Forbes, Financial Times, HBR, USA Today, CBS Sunday Morning News, and Fast Company among others. He lectures at The Columbia and MIT/Sloan Schools of Business and is an in demand public speaker. He is the author of The Brand Bubble (Jossey-Bass, 2008) and his last book Spend Shift (Jossey-Bass, 2010), a Wall Street Journal bestseller, was named a best business book of 2010 by Fast Company. His TED talk, “The Post Crisis Consumer,” has been viewed by more than 250,000 people. @johngerzema; www.johngerzema.com; www.athenadoctrine.comMichael D’Antonio (Miller Place, NY) is the author of more than a dozen books on topics ranging from business to science. Hershey, his biography of the chocolate king, was named a best book by BusinessWeek. At Newsday, D’Antonio won the prestigious Alicia Patterson fellowship for journalists and was a member of a team of reporters who won the Pulitzer Prize. His work has appeared in The New York Times Magazine, Esquire, Discover, among others. He is the coauthor, with John Gerzema, of the Wall Street Journal bestseller Spend Shift (Jossey-Bass, 2010).
Published September 2, 2010 by Jossey-Bass. 289 pages
Genres: Business & Economics. Non-fiction

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The Wall Street Journal

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Because of the recent financial meltdown and the newly straitened circumstances of many Americans, certain bedrock virtues—thrift, faith, community, hard work—are enjoying a renaissance, according to John Gerzema and Michael D'Antonio in "Spend Shift."

Oct 16 2010 | Read Full Review of Spend Shift: How the Post-Cri...

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