Sport, Recreation and Tourism Event Management by Cheryl Mallen
Theoretical and Practical Dimensions

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Synopsis

Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they “think through” the requirements for any specific event, enabling them to develop a knowledge strategy for event management that will guide them into this field. This book focuses specifically on the operational planning component and the role of the event manager as the planner and facilitator, providing theoretical foundations behind the activities for planning.

This book covers topics such as:

event development event logistics event quality implementation and monitoring

Full of industry applications strengthening the featured theory, Sport, Recreation and Tourism Event Management is the essential book for anyone entering the event management field.

 

About Cheryl Mallen

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Cheryl Mallen is Associate Professor in the Department of Sport Management, Brock University, St. Catharine's, Ontario, CanadaLorne Adams is Associate Professor in the Department of Physical Education, Faculty of Applied Health Sciences, Brock University, St. Catharine's, Ontario, Canada
 
Published July 27, 2011 by Routledge. 272 pages
Genres: Business & Economics, Sports & Outdoors. Non-fiction

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