Sport and the Media by Matthew Nicholson
(Sport Management)

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Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.

This books covers topics including:

Historical development of sport and the media
Current commercial and contextual relationships between the media and sport industries
How audiences and advertisers drive the media coverage of sport
Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products
How the media represents sport in order to sell it

This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.


About Matthew Nicholson

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Matthew Nicholsonis Associate Professor of Sport Management in the Centre for Sport and Social Impact at La Trobe University, Australia.
Published March 14, 2007 by Routledge. 236 pages
Genres: Business & Economics, Political & Social Sciences, Self Help, Sports & Outdoors. Non-fiction

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