Sports and Entertainment Marketing by Ken Kaser
(Virtual Business Challenge - Retailing and Sports)

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Synopsis

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
 

About Ken Kaser

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Published March 29, 2007 by Cengage Learning. 432 pages
Genres: Education & Reference, Humor & Entertainment.
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