Standing on the Sun by Christopher Meyer
How the Explosion of Capitalism Abroad Will Change Business Everywhere

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"Standing on the Sun" will irritate some orthodox economists with its claim that focusing on "gross national happiness" will change the world.
-LA Times


For half a century the US has sat at the center of the global economic system, and Western-style capitalism has dominated. Now, it's no secret that the center of gravity is shifting. The advanced economies that in 2000 consumed 75% of the world's output will, by 2050, consume just 32%. Meanwhile, the emerging economies of the world--Brazil, India, China, and others--will surge forward.

As these fast-growing, low-income economies mature, will they adopt the practices of the old guard? Or will they make their own way, and create the next prevailing version of capitalism? What new opportunities will that create for firms around the world?

Standing on the Sun tackles these questions with fresh ideas and provocative examples. Based on firsthand observations of companies defying capitalism's old rules yet prospering, the authors outline new principles for commercial success. Among them:

· The obsession with return on equity gives way to more broad-based measurements of success.

· Adam Smith's invisible hand of the market is redeemed by the "invisible handshake" of collaborative networks.

· Businesses take ownership of the impacts they now call "externalities."

Those who need to understand the emerging shape of global capitalism will benefit from Standing on the Sun.

About Christopher Meyer

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Christopher Meyer is an expert on the changes in information economy. Meyer is currently director of the Ernst & Young Center for Business Innovation and president of Bios GP, a subsidiary of Ernst & Young. Meyer co-authored "Blur: The Speed of Change in the Connected Economy. Christopher Meyer is the founder and Managing Director of the Strategic Alignment Group in Portola Valley, California, a rapidly growing management consulting firm with clients such as Ford Motor Company, Quantum Corporation, Procter & Gamble, and Glaxo lnc. He is also the creator of the California Institute of Technology seminar on time-based competition, the most widely attended public seminar of its kind.
Published January 17, 2012 by Harvard Business Review Press. 352 pages
Genres: Business & Economics, Political & Social Sciences, Computers & Technology, Education & Reference, Science & Math. Non-fiction
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Reviewed by Andrew Hill on Mar 11 2012

"Standing on the Sun" will irritate some orthodox economists with its claim that focusing on "gross national happiness" will change the world.

Read Full Review of Standing on the Sun: How the ... | See more reviews from LA Times

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