Start Up by William Stolze
An Entrepreneur's Guide to Launching and Managing a New Business

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This fifth edition of Start Up is a thorough, concise, and exceptionally easy to read book that applies to those who are ready to embark on a new venture, those who have already gotten their feet wet, and those who would like to learn more about entrepreneurship. It addresses key problems that are crucial to the success of any business such as: how much money is enough, how to write a successful business plan, what is most important to business success, and why small companies are better. Completely revised and updated, this edition also features complete information on how to use the Internet to fuel the information and promotion needs of a business.

About William Stolze

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Stolze is an entrepreneur himself, having founded several successful businesses over the past 30 years, and having served as advisor, investor, and mentor to numerous startup companies. He taught at University of Rochester & Rochcester Institute of Tech.
Published September 1, 1999 by Career Press. 289 pages
Genres: Business & Economics. Non-fiction

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