Starting Your Business by Sanjyot P. Dunung
(Entrepreneurship and Small Business Management Collection)

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In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Starting Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant “Tales From the Trenches” to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for determining early structural decisions, uncovering innovative funding resources, and developing a business plan and budget. This resource is designed to work as an independent resource or integrate into business curriculums.

About Sanjyot P. Dunung

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Sanjyot Dunung is president of Atma Global, a publisher of innovative educational products for the corporate, higher education and k-12 markets. The company’s mission is to create engaging, best-of-class, global learning products for key markets around the world. Its solutions deliver high-quality knowledge to help people of all ages understand and successfully interact with people from other cultures. Sanjyot is a recognized leader in the field of cross-cultural learning and has more than fifteen years of extensive experience in developing and communicating cross-cultural training programs. Notably, she is the author of Doing Business in Asia: The Complete Guide, focusing on the cultural issues of conducting business in twenty Asian countries (1995 & 1998 by Simon & Schuster). Sanjyot periodically authors articles on doing business internationally. Further, she has appeared on CNBC-TV, CNN International, Bloomberg TV, and various radio programs and is often a guest speaker at conferences and seminars addressing international business and entrepreneurship. Her recent book, Straight Talk About Starting and Growing Your Own Business, was released in November 2005 by McGraw Hill. Sanjyot also worked as a banker in New York with American and Japanese banks. Sanjyot was selected as a Protégé member of the Committee of 200. She’s co-founder and President of the Dunung-Singh Foundation, committed to providing educational opportunities and hope to underprivileged children. She also recently served as a Member of the Board of Directors of the U.S. Committee for UNICEF (United Nations Children’s Fund). Sanjyot’s academic history includes a B.A. from Northwestern University and an M.B.A. with an emphasis in International Finance from Thunderbird, the American Graduate School of International Management. She is the School’s 1997 recipient of the Distinguished Alumni Award. Sanjyot was born in India; was raised in Liverpool, England and Chicago; and, now lives in New York with her three sons.
Published April 30, 2010 by Business Expert Press. 125 pages
Genres: Business & Economics, Education & Reference. Non-fiction