Starting an Online Business All-in-One Desk Reference For Dummies by Shannon Belew

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If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:Build a business plan that translates your ideas into a profitable enterpriseChoose software to help you manage taxes, balance sheets, and other accounting choresCreate a Web site that helps your business make moneyFill orders, pack and ship merchandise, and manage stockSet up, budget for, and implement a plan to protect vital computer equipmentUse PR and advertising tools that best promote your business online, including Google AdWordsChoose what sells best in Second Life and earn real money from your virtual storeMarket through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!


About Shannon Belew

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Shannon Belew owns several online businesses, including the award-winning, nationally recognized, a global provider of resources for small and home businesses.Joel Elad operates, an online business he began in 1998, and contributes to Entrepreneur magazine and
Published March 16, 2009 by For Dummies. 840 pages
Genres: Business & Economics, Computers & Technology, Education & Reference. Non-fiction

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