Startup by S. Jerrold Kaplan
A Silicon Valley Adventure

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Synopsis

Jerry Kaplan had a dream: he would redefine the known universe (and get very rich) by creating a new kind of computer. All he needed was sixty million dollars, a few hundred employees, a maniacal belief in his ability to win the Silicon Valley startup game. Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for his revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates and John Sculley. And no one -- including Kaplan himself -- is spared his sharp wit and o
 

About S. Jerrold Kaplan

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Published October 1, 1996 by Penguin Books. 336 pages
Genres: Business & Economics, History, Computers & Technology, Science & Math, Education & Reference, Professional & Technical. Non-fiction

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Kaplan, the intrepid founder of a company that was devoted, in every sense of the word, to a new kind of computer, chronicles his hazardous adventures in darkest Silicon Valley.

May 20 2010 | Read Full Review of Startup: A Silicon Valley Adv...

Publishers Weekly

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Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry. (Oct.)

Oct 02 1996 | Read Full Review of Startup: A Silicon Valley Adv...

Publishers Weekly

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Kaplan founded GO Corp. in 1987 to develop a pen-based portable computer. He lost control of the company to an investor group that included AT&T in late 1993 after spending nearly $75 million in a fai

May 01 1995 | Read Full Review of Startup: A Silicon Valley Adv...

Publishers Weekly

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Entrepreneur Kaplan describes the tribulations he faced while forming his own company in the computer industry.

| Read Full Review of Startup: A Silicon Valley Adv...

Publishers Weekly

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Kaplan negotiated with layers of IBM bureaucracy to get the company to invest tens of millions of dollars in GO, and yet with the downsizing that rocked IBM, Kaplan doubted whether anyone remaining at IBM knew or cared about its GO involvement.

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Inc.

One good example: when discussing a book called Startup, by Jerry Kaplan, Ehrenfeld notes that it's his "favorite narrative account of someone launching a business," in part because it's a "great story of learning from failure (although some would just call [Kaplan's] adventure a practice run for...

Apr 23 2002 | Read Full Review of Startup: A Silicon Valley Adv...

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