Steve Jobs and the Apple Experience by Carmine Gallo

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RETHINK your products. REVITALIZE your brand. REINVENT your business.

3 eBooks in 1!


The Wall Street Journal bestselling guide to unforgettable presentations

The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience


"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
—Marc Benioff, chairman and CEO of and author of the national bestseller Behind the Cloud


Apple’s 5 Core Principles—now in the palm of your hand!

"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."
—Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple


About Carmine Gallo

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Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for He has written several bestselling and award-winning books, including "The Innovation Secrets of Steve Jobs". Gallo has been featured in "The Wall Street Journal", "The New York Times", "Success" magazine, and on CNBC. Gallo's latest book, "The Power of Foursquare", reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at
Published April 20, 2012 by McGraw-Hill. 788 pages
Genres: Business & Economics. Non-fiction

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