Strategic Business Planning by Clive Reading
A Dynamic System for Improving Performance & Competitive Advantage

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A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.

About Clive Reading

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Clive Reading has worked for BKT Strategy in Europe and the United States for 14 years. His clients include major companies in manufacturing, pharmaceuticals, IT, construction, finance and specialized services. His consulting assignments focus on strategic business planning where his record of success over the years is formidable. He was formerly a principal consultant and Director of Business Training at Arthur Young, now Ernst & Young. He led the promotional programs for Marlboro cigarettes in Europe during the period of rapid growth, and was Head of Manufacturing at a 4,000-employee factory where he drove a 30% improvement in operational efficiency in less than 2 years. He has worked in the US, Canada, Europe and Asia. Clive's e-mail address is or he can be contacted through the company website,
Published February 1, 2003 by Kogan Page Business Books. 352 pages
Genres: . Non-fiction