Strategic Corporate Sustainability by R.A. Fernando
7 Imperatives for Sustainable Business

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"A snapshot of the industrial challenges to the planet and proffers a business model to effect positive change toward global sustainability. The subject matter is highly relevant to concerns regarding environmental degradation, the author gives repeated weight to catch phrases rather than offering more in-depth analysis of complicated subject."
-BlueInk Review

Synopsis

R.A Fernando draws upon his experiences at the United Nations Global Compact, his studies at the University of Cambridge Institute for Sustainability Leadership, and his time working at multinational corporations as he explores how to overcome the world's toughest challenges. He outlines why global warming, the depletion of natural resources, and pollution should be everyone's concern-and how these things will devastate entire nations. That is, unless we do something to stop it. Tackling the problems will require business leaders to include sustainability as part of their long-term plans, he argues. Sweeping corporate changes must be made to ensure the Earth's preservation. In this carefully researched book packed with valuable statistics, current figures, historical data, and scary projections, he explores seven imperatives for sustainable businesses and how businesses can improve returns on capital by investing in sustainability-led differentiation and innovation. Embedding sustainability into corporate strategy could be just what businesses need to do, to boost operations while galvanizing peers and competitors to do what's right. Learn how companies, employees, and shareholders can win by working for Strategic Corporate Sustainability.
 

About R.A. Fernando

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Published November 24, 2015 by Partridge Publishing Singapore. 178 pages
Genres: Education & Reference. Non-fiction
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BlueInk Review

Above average
on Feb 08 2016

"A snapshot of the industrial challenges to the planet and proffers a business model to effect positive change toward global sustainability. The subject matter is highly relevant to concerns regarding environmental degradation, the author gives repeated weight to catch phrases rather than offering more in-depth analysis of complicated subject."

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