Strategic Sport Communication by Paul M. Pedersen

No critic rating

Waiting for minimum critic reviews


Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.

Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communicaton and its impact in the world of sport. Students will explore the many careers in the industry and discover how sport organizations can use their knowledge for greater success.

With Strategic Sport Communication, readers will achieve both a depth and breadth of sport communication knowledge through discussion of topics such as these:

-The history, development, and definition of sport communication, including the effects of trends, pioneers, and the dynamic growth of the sport industry

-Career options in sport communication and keys to entering the field, including self-evaluation, education, marketability, networking, experiential learning, and job searching

-The intersection of sport communication with sociological and cultural issues related to enjoyment, marketability of violence, gender, race and ethnicity, and nationalism

-The ability of sport communication to reflect, create, shape, reinforce, and sustain myths, values, perceptions, power structures, socialization, social policies, and beliefs within a society

-An analysis of the history and impact of the unique relationship between athletes and the press

-A discussion of the legal rights of those in sport journalism to acquire, report, and publish information relative to athetes and sport entities

-Technology's impact on legal issues in sport communication from real-time scores to fantasy sports leagues
Readers of Strategic Sport Communication will enjoy the interesting interplay of theoretical findings and insights from sport communication professionals. Each chapter opens with a vignette designed to help readers translate the chapter topic into practice. Further learning opportunities are offered at the end of each chapter through chapter summaries, reviews with discussion questions, suggested exercises, and additional study references in a variety of formats. These learning tools, along with the accessible writing style, promote comprehension for a variety of learning styles.

Strategic Sport Communication is the definitive text for those who want to gain a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice.


About Paul M. Pedersen

See more books from this Author
Paul M. Pedersen, PhD,an associate professor of sport communication at Indiana University (Bloomington, Indiana), received his PhD in sport management from Florida State University in 2000. Pedersen began his sport communication career as a sportswriter and sports business columnist and has researched, published, and presented on the activities and practices of many sport organization personnel, specifically those associated with the print media and affiliated with intercollegiate and interscholastic sports. His current research interests focus on hegemony theory and hegemonic practices (how dominant groups secure and maintain power) within the institution of sport. Pedersen, who is the editor of the International Journal of Sport Communication (IJSC), has presented his research at over 35 professional conferences and published more than 35 peer-reviewed articles in national or international academic journals such as the Journal of Sport Management, International Journal of Sport Management, Sociology of Sport Journal, International Review for the Sociology of Sport,and Journal of Sports Economics. He has authored two books: Build It and They Will Come: The Arrival of the Tampa Bay Devil Rays(1997) and Bobby Bowden: Win by Win (2003). In addition to authoring more than 400 nonrefereed articles and coauthoring three book chapters, Pedersen serves as an editorial review board member for six national and international academic sport journals. He is a member of several professional organizations, including the North American Society for Sport Management (NASSM); American Alliance of Health, Physical Education, Recreation and Dance (AAHPERD); National Association for Sport and Physical Education (NASPE); ICHPER-SD Sport Management and Administration Commission; North American Society for Sport History (NASSH); and Sport Marketing Association (SMA). Pedersen lives in Bloomington, Indiana, where he enjoys jogging and spending time with his wife, Jennifer, and their four children, Hallie, Zack, Brock, and Carlie. Kimberly S. Miloch, PhD,is an assistant professor in the nationally recognized sport communication program at Indiana University (Bloomington, Indiana), where her teaching, research, and consulting work focus on sport public relations and sport marketing. In 2002 Miloch earned her PhD in sport management from Florida State University. Before entering academia, Miloch was the public relations and game operations director for a minor league hockey team. She also worked in communications and marketing for the United States Tennis Association Texas Section. Miloch is a member of the Sport Marketing Association and an editorial review board member for Sport Marketing Quarterly, Journal of Legal Aspects of Sport,and International Journal of Sport Management. She also serves as associate editor for The SMART Journal (The Sport Management and Related Topics Journal). In her free time, Miloch enjoys the outdoors by gardening, attending sporting events with her husband, Matt, and playing competitive tennis. Pamela C. Laucella, PhD,is an assistant professor of sport communication, specializing in sport journalism and sport history at Indiana University (Bloomington, Indiana). She earned her PhD in 2004 in journalism and mass communication from the University of North Carolina at Chapel Hill, where she was also a recipient of the Park Fellowship. Before accepting a position at Indiana University, Laucella was an assistant professor in communication studies at Christopher Newport University, where she taught sport communication, presidential politics and communication, diversity and the media, research methods, and public speaking. Laucella's work as a freelance sportswriter, sports reporter, and project coordinator for the NFL Players Association's Native Vision Life Skills camp provided firsthand experience for her research in sociocultural, historical, and literary issues in sport journalism and communication. In this research, she focuses on media portrayals of race. She also studies the media “feeding frenzy” surrounding Division I college coaches and the relationship between coaches and the media. Laucella has presented at numerous professional conferences in several disciplines and has published in peer-reviewed national and international journals. She is also a member of the Association for Education in Journalism and Mass Communication, American Journalism Historians Association, Association for Women in Sports Media, National Communication Association, North American Society for the Sociology of Sport, and North American Society for Sport History. Laucella enjoys hiking with her chocolate Labrador, playing tennis, and swimming. When indoors she can be found writing creative nonfiction, playing the violin, or watching ACC sports.
Published April 23, 2007 by Human Kinetics. 408 pages
Genres: Business & Economics, Sports & Outdoors, Professional & Technical. Non-fiction

Rate this book!

Add Review