Strategic Transformation by Manuel Hensmans
Changing While Winning

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Today's global marketplace offers opportunities for fast growth, but a winning strategy over the long term raises a special challenge: how to make major strategic changes while maintaining high levels of performance. Business historian Manuel Hensmans and renowned management experts Gerry Johnson and George Yip analyze and examine the strategies employed by exceptional firms that have met this challenge successfully.

Hensmans, Johnson and Yip assess the strategies of organizations that have simultaneously posted consistent, long-term superior financial performance while also undertaking the strategic changes needed to ensure future success. With real-life case studies and revealing expert insight from the leaders of Cadbury Schweppes, J Sainsbury, Smith & Nephew, SSL International,
Tesco, and Unilever, Strategic Transformation provides a vital guide for creating a sustainably successful business organization.

The extensive research base for this book included analysis of the 20-year financial performance of 215 of the largest publicly listed British companies, a further strategic analysis of those 28 companies that were found to have consistent financial performance, and in-depth historical research and extensive interviews with top executives at six companies. The study found that successful strategic transformers developed three historical traditions over a 40-year or longer period, each of which contributed to the companies' ability for strategic transformation. The book's central message is that if managers are to develop firms that can both achieve consistently high performance and manage significant strategic change, they need to accept and foster alternative management coalitions, as well as constructive tension and contestation, while maintaining the right level of strategic continuity. This book explains how to pull off this difficult, but essential, double act.

About Manuel Hensmans

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MANUEL HENSMANN is Professor of Strategic Management at the Solvay Brussels School of Economics and Management, ULB, Belgium. He was previously a Research Fellow at the Advanced Institute of Management Research and a Marie Curie Fellow at Manchester School of Management. His research focuses on how firms can grow sustainably without experiencing major stakeholder crises, and he has conducted projects at Board of Directors level with multiple organizations. His research has been selected amongst the best papers of the journal Long Range Planning and the Strategic Management Society Conference. He has acted as an executive lecturer at Rotterdam School of Management and an executive tutor at London Business School. GERRY JOHNSON is Emeritus Professor of Strategic Management at Lancaster University School of Management, UK, and a Senior Fellow of the UK Advanced Institute of Management Research. He is the co-author of Europe's bestselling strategic management text, Exploring Strategy (Prentice Hall, 9th edition, 2011) and author and co-author of several other books. His research interests are in the area of strategic management practice, in particular with the processes of strategy development and change in organizations. He has published his research in leading journals including the Academy of Management Review, the Academy of Management Journal, the Journal of Management Studies, the Strategic Management Journal, Organization Studies, the British Journal of Management, and Human Management Journal. As a consultant he is a partner of Strategy Explorers and works at a senior level with management teams on issues of strategy development and strategic change.GEORGE YIP is Professor of Management and Co-Director of the Centre on China Innovation at the China Europe International Business School (CEIBS) in Shanghai, China. He is also a Senior Fellow of the Advanced Institute of Management Research and a Fellow of the Academy of International Business (AIB). An earlier book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992) was selected as one of the 30 best business books of 1992 and has been published in ten languages. His extensive full time business experience includes Vice President and Director of Research and Innovation at Capgemini Consulting, product and account manager with Unilever companies, and senior manager of PricewaterhouseCoopers' strategic management consulting services in the Eastern United States. His previous academic positions include being Dean at Rotterdam School of Management, Erasmus University, and a Professor at UCLA, Judge School of Business at the University of Cambridge, and London Business School. As a consultant, board director, and speaker he works with companies on issues of international strategy, strategic transformation, and innovation.
Published December 11, 2012 by Palgrave Macmillan. 256 pages
Genres: Business & Economics.

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