Strategy Safari by Bruce Ahlstrand
A Guided Tour Through The Wilds of Strategic Mangament

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Strategy making is considered the high point of managerial activity. But bombarded by fads and fixes, most managers have been groping blindly to get their arms around the proverbial elephant. Now Henry Mintzberg, author of the award-winning The Rise and Fall of Strategic Planning, has teamed up with Bruce Ahlstrand and Joseph Lampel to create a powerful antidote: a comprehensive and illuminating -- as well as colorful -- tour through the fields of strategic management. Mintzberg, Ahlstrand, and Lampel have shaped each of ten different approaches into a coherent school of strategy formation. In the process, the authors clarify the enormous amount of confusion that exists.
The result is a tour de force: a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun. The authors provide a thorough critique of the contributions and limitations of each school -- from the design, planning, positioning, entrepreneurial, and cognitive schools to the learning, power, cultural, environmental, and configurational schools -- culminating in how they might combine to reveal that elephant.
Unique, insightful, and essential, Strategy Safari is the indispensable guide for the creative manager.

About Bruce Ahlstrand

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Henry Mintzberg, author of several seminal books, including "Mintzberg on Management" and "The Rise and Fall of Strategic Planning, " is the Cleghorn Professor of Management Studies at McGill University and professor of organization at INSEAD, in France. BRUCE AHLSTRAND is a professor of management at Trent University in Ontario. JOSEPH LAMPEL is a professor of strategy at Cass Business School, City University London.
Published February 21, 2001 by Free Press. 416 pages
Genres: Business & Economics, Education & Reference, Literature & Fiction. Non-fiction

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