Street Smarts by Norm Brodsky
An All-Purpose Tool Kit for Entrepreneurs

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"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.


About Norm Brodsky

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Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.Bo Burlingham is Inc.’s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
Published January 19, 2010 by Portfolio. 300 pages
Genres: Business & Economics, Health, Fitness & Dieting, Self Help, Computers & Technology. Non-fiction

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