Success from the Start by Debra Koerner
Business Principles for Massage Therapists (DavisPlus)

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“Whether you are a current student at a massage school or a seasoned practitioner that is imagining a deeper understanding of your career—I wrote this book in hope of assisting you on your personal journey.”

—Debra Koerner

Rely on Success from the Start for the inspiration and practical business guidance you need to enjoy a long and rewarding career in massage therapy.

Business naiveté is one of the primary reasons massage therapists leave the profession. The author has written this text to provide you with the business skills you need to envision and then launch a successful career. Set yourself on your path to success—right from the start.

Whether you choose to be an employee, independent contractor, or business owner, this practical text will guide you every step of the way! Exercises and worksheets throughout will help you explore and better understand your intentions as a therapist.

After crafting a vision and defining your personal success, you’ll establish the business and financial foundation you need to meet your goals. From professionalism and business ethics, to money matters, business planning, and marketing techniques, you’ll find all of the depth and detail you need—more than in most business texts.

What’s more, this is the only book that defines a systematic approach to creating a flawless client experience. Positive massage experiences lead to client loyalty which, in turn, generates the referrals and word-of-mouth buzz crucial to maintaining and growing your practice. The author walks you through all the important steps to follow when interacting with your clients.

“When I reviewed the business books available for practitioners, I felt many supported skill building only from an entrepreneurial perspective. But, I saw a need to offer advice for therapists who want to be successful as employees and independent contractors. This text fills that gap by offering a comprehensive look at what a successful career as a massage therapist can be, whatever career path is chosen.”

—Debra Koerner

Nervous about writing your own business plan? No worries! Success from the Start guides you step by step as you complete your own plan. Access a FREE template online at DavisPlus.

Your individual gifts and talents are needed, now more than ever, by the millions of people who rely on massage and bodywork as a vital part of their health and well-being. Ensure your career longevity by developing a solid understanding of the world of business.


About Debra Koerner

See more books from this Author
Published March 22, 2013 by F A Davis. 402 pages
Genres: Health, Fitness & Dieting, Professional & Technical. Non-fiction