Successful Business Intelligence by Cindi Howson
Secrets to Making BI a Killer App

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Praise for Successful Business Intelligence

"If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics

"When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects

"A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research

"Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation

"This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express

"Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC



About Cindi Howson

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Cindi Howson is the President of ASK, a BI consultancy. She has worked with BusinessObjects since 1994, helping customers around the world implement and optimize their deployments. As an industry analyst, Cindi authors the BIScorecard product reviews, teaches for The Data Warehouse Institute, and writes for Intelligence Enterprise. She is the bestselling author of "BusinessObjects XI: The Complete Reference" and "Successful Business Intelligence".Elizabeth Newbould is the owner of Solstice Consulting Group (, a premier BI and data warehousing solutions firm. She has been delivering measurable ROI with BI and data warehousing solutions for more than 15 years, and has worked with BusinessObjects since version 4.x. Elizabeth was a contributing author to "BusinessObjects XI: The Complete Reference". Clark Duey has more than 11 years of experience with BusinessObjects which has included planning, implementation, development and support of BusinessObjects Enterprise, EIM products, and Xcelsius. He has been the Chairperson of the BusinessObjects User Group since 2000, and has presented at BusinessObjects Conferences and numerous User Groups and Road Shows
Published November 26, 2007 by McGraw-Hill Osborne Media. 244 pages
Genres: Business & Economics, Computers & Technology, Education & Reference, Professional & Technical. Non-fiction

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