SuperCorp by Rosabeth Moss Kanter
How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

No critic rating

Waiting for minimum critic reviews

See 2 Critic Reviews

unrated

Synopsis

Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.

Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good.

If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.

Based on an extraordinary three-year investigation, interviewing more than 350 key people at major companies around the world, Rosabeth Moss Kanter provides encouraging and astounding evidence that this assumption is completely outdated. The businesses that are agile, keeping ahead of the curve in terms of market changes and customer needs, are the businesses that are also progressive, socially responsible human communities.

Take IBM. When the tsunami and earthquake struck Asia, IBM didn’ t just cut a check for relief funds and call it a day. The company used its technological expertise and skilled people to create what government and relief agencies could not: information systems to effectively track relief supplies and reunite families. While IBM did this with no commercial motive, its employees’ desire to serve people suffering during these crises stimulated innovations that later benefited the company.

Or Proctor & Gamble. Despite a decade-long commitment to research and development of a water purification product, commercial prospects were unpromising. But because it was so consistent with P&G’s statement of purpose, people within the company persevered. And when the tsunami struck, it was then able to deliver roughly a billion glasses of drinking water for the victims, earning plaudits from aid partners, the media, governments, and crucially, P&G employees.

SuperCorp captures the zeitgeist of the emerging twenty-first-century business. For example:

• The strong potential synergy between financial performance and attention to community and social needs
• The unique competitive advantage from embracing the values and expectations of a new generation of professionals
• The growth opportunities that result from stressing values and supressing executive egos when seeking partners and integrating acquisitions

SuperCorp is a remarkable look at the business of the future and the management skills required to get there. IBM, Banco Real, P&G, Cemex, Omron, and other companies reported on now move with the rapidity and creativity of much smaller enterprises. These companies are not perfect, but when people are empowered and values drive decisions, everything can come together in magical “Rubik’s Cube moments” of deep satisfaction. Kanter’s compelling and inspiring stories show that people are more inclined to be creative when their company values innovation that helps the world.
 

About Rosabeth Moss Kanter

See more books from this Author
Named by the London Times as one of the "50 most powerful women in the world," ROSABETH MOSS KANTER is the Ernest L. Arbuckle Professor at Harvard Business School. She is the author of the New York Times bestseller Confidence, The Change Masters, named by the Financial Times as one of the most influential business books of the twentieth century, and Men and Women of the Corporation, which won the C. Wright Mills Award for the year's best book on social issues. Dr. Kanter chairs the Harvard Advanced Leadership Initiative, offering innovative collaboration across business, education, government, law, and public health.
 
Published August 15, 2009 by Crown Business. 338 pages
Genres: Business & Economics. Non-fiction

Unrated Critic Reviews for SuperCorp

Publishers Weekly

See more reviews from this publication

Those companies that will thrive in the future, maintains Kanter, have “stamina, energy, long lists of contacts, an appetite for communication, comfort with ambiguity, and a belief that the company's values and principles mean that they are part of something bigger than just a job.” This dense wo...

Jul 06 2009 | Read Full Review of SuperCorp: How Vanguard Compa...

Harvard Business Review

Creating collaborative innovation to save the business (and overcoming frustrating drudgery) was how managers Juliana Azevedo and Tarek Farahat found themselves holding hands with workers and customers at a P&G factory as a new product first came off the line – an iconic “Rubik’s Cube” SuperCorp ...

Oct 19 2009 | Read Full Review of SuperCorp: How Vanguard Compa...

Reader Rating for SuperCorp
97%

An aggregated and normalized score based on 8 user ratings from iDreamBooks & iTunes


Rate this book!

Add Review
×