Switch by Chip Heath
How to Change Things When Change Is Hard

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Synopsis

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:  

●      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.

●      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.

●      The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service
            
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.


From the Hardcover edition.
 

About Chip Heath

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Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.
 
Published February 10, 2010 by Crown Business. 322 pages
Genres: Business & Economics, Self Help, Political & Social Sciences. Non-fiction
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Unrated Critic Reviews for Switch

Publishers Weekly

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The Heath brothers (coauthors of Made to Stick ) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Ch

Jan 04 2010 | Read Full Review of Switch: How to Change Things ...

The Wall Street Journal

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A couple of years ago, I managed to lose about 40 pounds over the course of a year.

Feb 18 2010 | Read Full Review of Switch: How to Change Things ...

Huffington Post

Some philanthropists insist they must be needed for their impact investing to be real ("It's not impact investing unless there is additionality,") and some mainstream capital providers insist the market must not require any non-commercial help to be real ("It's not impact investing unless it's ju...

Sep 04 2013 | Read Full Review of Switch: How to Change Things ...

BlogHer

lol 5 I cut off my long hair and donated it for the making of women's wigs!

Mar 19 2011 | Read Full Review of Switch: How to Change Things ...

Wired

(I haven’t quite gotten up to trying to change the world.) And the one thing I’ve learned from experience is this: change is hard.

May 30 2010 | Read Full Review of Switch: How to Change Things ...

Crosswalk.com

Since the Rider loves analyzing what needs changing even more than acting on the change, any change effort requires that big picture goals be translated into concrete behaviors.

Sep 23 2011 | Read Full Review of Switch: How to Change Things ...

A Patchwork of Books

Whether you like writing articles while writing books — or hate it — the two practices are necessary for most working writers because the average nonfiction book advance rarely covers living expenses during the time one needs to write the damn book.

Mar 15 2016 | Read Full Review of Switch: How to Change Things ...

Metro

Wonderland: Walking With Dogs, BBC2, 9pmJoin documentary film-maker Vanessa Engle as she takes a trip around Hampstead Heath – one of London’s most popular green spaces – to meet some of the people who walk their dogs there.

Oct 12 2012 | Read Full Review of Switch: How to Change Things ...

TreeHugger

How to change things when change is hard.

Mar 02 2010 | Read Full Review of Switch: How to Change Things ...

Stanford Social Innovation Review

SWITCH: How to Change Things When Change Is Hard by Chip Heath & Dan Heath.

| Read Full Review of Switch: How to Change Things ...

Stanford Social Innovation Review

In a world that is becoming increasingly complex, it was a welcome beacon to read the title of Chip and Dan Heath’s new book: Switch: How to Change Things When Change Is Hard.

| Read Full Review of Switch: How to Change Things ...

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Ben Labovitz

Ben Labovitz 23 Nov 2013

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