Taken for a Ride by Bill Vlasic
How Daimler-Benz Drove off with Chrysler

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Synopsis

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

 

About Bill Vlasic

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Bill Vlasic is an award-winning business reporter with more than fifteen years of experience specializing in the automotive industry. He is currently the Detroit bureau chief for the New York Times. He previously worked as a reporter for the Detroit News and as a correspondent for BusinessWeek. He is also the coauthor of Taken for a Ride, about the ill-fated 1998 merger between Daimler-Benz and Chrysler. Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers. He lives near Detroit, Michigan.
 
Published October 13, 2009 by HarperCollins e-books. 434 pages
Genres: Business & Economics, Professional & Technical, History, Travel. Non-fiction

Unrated Critic Reviews for Taken for a Ride

Kirkus Reviews

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Nothing in the corporate cultures of Germany's Daimler-Benz and America's Chrysler suggested that the two would make a good match, according to Detroit News journalists Vlasic and Bradley: "Daimler and Chrysler didn't develop, manufacture, market, or sell cars the same way.

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Publishers Weekly

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We are in German merger hell, moaned a Chrysler lawyer during the negotiations that would create a new global mega-entity, Daimler-Chrysler, out of the union of Daimler-Benz, the standard-bearer o

May 01 2000 | Read Full Review of Taken for a Ride : How Daimle...

Publishers Weekly

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""We are in German merger hell,"" moaned a Chrysler lawyer during the negotiations that would create a new global mega-entity, Daimler-Chrysler, out of the union of Daimler-Benz, the standard-bearer of luxury sedans and Germany's largest company, and Chrysler Corp., the quintessentially American ...

| Read Full Review of Taken for a Ride : How Daimle...

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