Telemarketing, Cold Calling and Appointment Making by Pauline Rowson
How to Win Business Through the Telephone

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Telemarketing presents companies with some great opportunities for increasing sales and maintaining customer loyalty. This easy to follow guide contains everything you need to know about how to build your business by telephone. This book covers: * how to get through to the decision maker;* how to open the telephone conversation and structure your call;* how to build rapport; how to handle objections;* how to close the call and secure your objectives.

About Pauline Rowson

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Published September 14, 2007 by Matrix Digital Publishing. 126 pages
Genres: Business & Economics, Computers & Technology, Education & Reference.

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