Tell to Win by Peter Guber
Connect, Persuade, and Triumph with the Hidden Power of Story

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Today everyone – whether they know it or not – is in the emotional transportation business.  More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action.  Simply put, if you can’t tell it, you can’t sell it.  And this book tells you how to do both.

Historically, stories have always been igniters of action, moving people to do things.  But only recently has it become clear that purposeful stories – those created with a specific mission in mind – are absolutely essential in persuading others to support a vision, dream or cause.
Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell.  Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.  Among his techniques:
*Capture your audience’s attention first, fast and foremost
*Motivate your listeners by demonstrating authenticity
*Build your tell around “what’s in it for them”
*Change passive listeners into active participants

*Use “state-of-the-heart” technology online and offline to make sure audience      commitment remains strong

To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” – master tellers with whom he’s shared experiences.  They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.
After listening to this extraordinary mix of voices, you’ll know how to craft, deliver -- and own – a story that is truly compelling, one capable of turning others into viral advocates for your goal. 

From the Hardcover edition.

About Peter Guber

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PETER GUBER has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; Co-Chairman of Casablanca Records and Filmworks; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group. Among the award-winning films he has produced or executive produced are "Midnight Express," "The Color Purple," "Gorillas in the Mist," "Batman," and "Rain Man." Guber is the co-owner of the NBA's Golden State Warriors and oversees one of the largest combinations of professional baseball teams and venues nationwide. He is also a longtime professor at UCLA, a Harvard Business Review contributor, and a thought leader who speaks at numerous business forums around the country. For more about Peter Guber and the power of purposeful story telling visit
Published March 1, 2011 by Crown Business. 273 pages
Genres: Biographies & Memoirs, Business & Economics, Self Help, Humor & Entertainment. Non-fiction

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Publishers Weekly

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Former chairman of Sony Pictures and current CEO of Mandalay Entertainment Group, Guber illustrates how powerful storytelling—about yourself or your product—can be the ultimate tool to get the meeting, engage the listener, and close the deal.

Jan 17 2011 | Read Full Review of Tell to Win: Connect, Persuad...


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Now you have books like Peter’s book, Tell to Win, that take you behind the screen and reveal the secrets of what it takes to tell a winning story.

Feb 28 2011 | Read Full Review of Tell to Win: Connect, Persuad...


Although the thrust of the book is towards oral stories and the emotional strings they help pull, there’s much to think about for b2b customer success story and case study writers.

May 21 2011 | Read Full Review of Tell to Win: Connect, Persuad...


Peter Guber — studio head, NBA team co-owner, film producer and professor — starts his new collection of business advice, Tell to Win, by casually remarking, "Let me give away the ending of this book …" The feint makes you feel you've just been outmaneuvered in a pitch meeting where the author in...

Mar 23 2011 | Read Full Review of Tell to Win: Connect, Persuad...

Business Insider

Tell to Win is a book that has absolutely no underlying sports agent theme and is actually not about sports at all.

Feb 28 2011 | Read Full Review of Tell to Win: Connect, Persuad...

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