Thank You for Arguing by Jay Heinrichs
What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion

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Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

From the Trade Paperback edition.

About Jay Heinrichs

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JAY HEINRICHS has spent more than 25 years in publishing as a magazine writer, editor, and executive.
Published February 12, 2008 by Three Rivers Press. 336 pages
Genres: Self Help, Education & Reference, Business & Economics, Literature & Fiction, Political & Social Sciences. Non-fiction

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BC Books

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Thank You For Arguing is an important work on the art of formulating arguments.

Oct 01 2012 | Read Full Review of Thank You for Arguing: What A...

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