The 22 Immutable Laws of Marketing by Al Ries
Exposed and Explained by the World's Two

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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


About Al Ries

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Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site ( has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Published October 13, 2009 by HarperCollins e-books. 143 pages
Genres: Business & Economics, Professional & Technical, Self Help. Non-fiction

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