The 4 Disciplines of Execution by Sean Covey
Achieving Your Wildly Important Goals

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For some C-level executives, this may well prove to be one of the most valuable business books they will ever read.
-First Friday Book Synopsis


An insightful new book from the multimillion-copy bestselling author Sean Covey and the FranklinCovey organization based on their work with hundreds of thousands of employees and large companies to unveil the essential disciplines proven to help businesses and individuals realize their most important goals.

Do you remember the last major initiative you watched die in your organization? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities?

By the time it finally disappeared, it’s likely no one even noticed.

What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever.

The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines:

• Focusing on the Wildly Important

• Acting on Lead Measures

• Keeping a Compelling Scoreboard

• Creating a Cadence of Accountability

leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results—regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate. Simply put, this is one book that no business leader can afford to miss.

About Sean Covey

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Sean Covey works for FranklinCovey as Executive Vice President of Innovation and Products. He graduated with honors from BYU with a degree in English and later earned his M.B.A. from Harvard Business School. As the starting quarterback for BYU, he led his team to two bowl games and was twice selected ESPN Most Valuable Player. On the side, he likes to write books and is the author of The 7 Habits of Highly Effective Teens, The 6 Most Important Decisions You'll Ever Make, and The 7 Habits of Happy Kids. He lives in the Rocky Mountains in Utah with his wife Rebecca and their children. Sean's favorite pastimes include going to movies, working out, eating, and writing.
Published April 24, 2012 by Free Press. 353 pages
Genres: Business & Economics, Self Help, Education & Reference, Romance. Non-fiction
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First Friday Book Synopsis

Reviewed by Bob Morris on Apr 23 2012

For some C-level executives, this may well prove to be one of the most valuable business books they will ever read.

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