The Art of Being Unreasonable by Eli Broad
Lessons in Unconventional Thinking

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Synopsis

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los AngelesHis investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell researchAt his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader regionEli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

 

About Eli Broad

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Eli Broad is an entrepreneur, philanthropist, and the founder of two Fortune 500 companies, KB Home and SunAmerica. He is an internationally known art collector and museum patron and has been profiled on 60 Minutes, in Vanity Fair, and in the New York Times for his role in the creation of Los Angeles cultural institutions, including the Frank Gehry–designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new contemporary art museum he and his wife Edythe are building in the heart of downtown Los Angeles. He and his wife have been the driving force behind a genomic medicine research powerhouse—the Broad Institute of Harvard and MIT—and three stem cell research centers in California. He is a life trustee on the boards of MOCA, LACMA, and the Museum of Modern Art in New York and is regent emeritus of the Smithsonian Institution.
 
Published April 19, 2012 by Wiley. 229 pages
Genres: Biographies & Memoirs, Business & Economics. Non-fiction

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Broad stresses a fairly simple approach, noting that his achievements have been driven by a combination of traits: a high degree of focus, commitment, a willingness to conduct serious research (no shortcuts), exercising the art of being effectively unreasonable, and always asking “why not” as an ...

May 23 2012 | Read Full Review of The Art of Being Unreasonable...

Dallas News

“The two most important kinds of secure bases are people and goals.” On the people side, look to role models, friends and colleagues who support, encourage and inspire you.

Aug 18 2012 | Read Full Review of The Art of Being Unreasonable...

Huntington News

Eli Broad is one of the most remarkable individuals I have known.

Jul 03 2012 | Read Full Review of The Art of Being Unreasonable...

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