The Art of Immersion by Frank Rose
How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

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His exploration of this brave new world in which linear narratives are replaced with more playful, participatory stories is compelling, no less so for being told via an old-fashioned medium: a book.
-Guardian

Synopsis

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review


Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
 

About Frank Rose

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As a contributing editor at Wired, Frank Rose has covered everything from Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick in Hollywood. His books include the bestselling West of Eden, about the ouster of Steve Jobs from Apple. He lives in New York City.
 
Published February 28, 2011 by W. W. Norton & Company. 385 pages
Genres: Business & Economics, Computers & Technology, Humor & Entertainment, Political & Social Sciences, Education & Reference. Non-fiction
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Critic reviews for The Art of Immersion
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Guardian

Excellent
Reviewed by PD Smith on Jul 10 2012

His exploration of this brave new world in which linear narratives are replaced with more playful, participatory stories is compelling, no less so for being told via an old-fashioned medium: a book.

Read Full Review of The Art of Immersion: How the... | See more reviews from Guardian

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