The Art of Making Magazines by Victor Navasky & Evan Cornog
On Being an Editor and Other Views from the Industry (Columbia Journalism Review Books)

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Synopsis

From finding and cultivating authors to effectively incorporating art and design, from the importance of fact checking and copyediting to the critical relationship between advertising dollars and content, this anthology provides a rare, behind-the-scenes look at the making of a successful and influential magazine. It also engages with the industry’s most pressing issues, such as the future of magazines in a digital environment and the increasing pressure of business interests on editorial decisions, acting as both a how-to and a how-to-be guide for a variety of readers.

Top editors, writers, art directors, and publishers from such magazines as Gourmet, The New Yorker, The New Republic, Elle, and Harper’s speak on developing great talent; obtaining an entry level position that can be parlayed into a masthead title; managing the interests (and potential conflicts) of various departments; and handling the requests of advertisers. They explore the creative strategies and practical mechanics of writing for magazines and the role of opinion in shaping or enhancing editorial content. One essay directly confronts the inherent strengths and weaknesses of women’s magazines, while Felix Dennis recounts creating Maxim. In other essays, Barbara Wallraff speaks about the famed copyediting department at The Atlantic while Ruth Reichl and Tina Brown speculate on the many changes the magazine industry has undergone in the past two decades. An anthology full of intimate reflections and surprising revelations, this volume holds immense value for current editors and practicing journalists, as well as for students of culture and journalism, and it holds wide appeal for anyone hoping to peek between the lines of their favorite magazines.
 

About Victor Navasky & Evan Cornog

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Victor S. Navasky, editor of The Nation from 1978, became editorial director and publisher in 1995 and is now its publisher emeritus. He is the George Delacorte Professor of Magazine Journalism at Columbia University's Graduate School of Journalism, where he directs the Delacorte Center of Magazines and chairs the Columbia Journalism Review. He is the author of Kennedy Justice; Naming Names, which won a National Book Award; and A Matter of Opinion, which was awarded the George Polk Book Award. With Christopher Cerf, he is coauthor of T he Experts Speak: The Definitive Compendium of Authoritative Misinformation and Mission Accomplished! Or How We Won The War In Iraq.Evan Cornog is dean of the School of Communication at Hofstra University and a former publisher of the Columbia Journalism Review. He is the author of three books of political history and served as press secretary to New York Mayor Edward I. Koch. He has worked on the editorial staffs of The New Yorker and Wigwag Magazines and has written for The New Yorker, The New York Times, The Los Angeles Times, The Boston Globe, The American Scholar, and Columbia Journalism Review, as well as for historical journals.
 
Published August 21, 2012 by Columbia University Press. 195 pages
Genres: Political & Social Sciences, Education & Reference. Non-fiction

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