The Art of the Nudge by John Geraci
Unlocking Your Hidden Potential

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I hope readers will be vulnerable enough—and wise enough—to take a chance on using the power of storytelling. The Art of the Nudge offers a brilliant way to revolutionize business, so it isn’t just about the almighty dollar but about creating a better culture that benefits everyone.
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A story about how two professional trainers to major corporations discovered and proved through agile prototyping and testing the why, what, and how to unlock more of people's untapped potential to act, grow, and achieve. John Geraci and Christine Miles, co-founders of CI Squared, a Leadership Development and Sales Training company, have developed an innovative communication framework to inspire you and your organization to take action in these fast-paced times. Their discovery is based on two core principles: 1) Slow down to speed up, and 2) Small Nudges can inspire action. These beliefs came from a tipping point in their professional relationship, which began the next three years of understanding how the brain processes information, how people react, how the current macro trends affect business and professionals, and the beginning of "The Art of the Nudge." Through core pictures: The Iceberg, Superhighways and Dirt Roads, and The Elephant and Rider, John and Christine introduce key concepts of how "The Art of the Nudge" can help you and your business increase revenues, increase margins, increase customer satisfaction, and increase employee engagement, all leading to increased share holder value. Visualizing their communication framework as a car, you'll be introduced to Story Gathering as the engine, Personality Profiles as the tires, and Nudges as the gas pedal to drive yourself and others to take action.
 

About John Geraci

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Published January 1, 2015 by Aviva Publishing. 246 pages
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Reviewed by Tyler Tichelaar on Oct 14 2015

I hope readers will be vulnerable enough—and wise enough—to take a chance on using the power of storytelling. The Art of the Nudge offers a brilliant way to revolutionize business, so it isn’t just about the almighty dollar but about creating a better culture that benefits everyone.

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