The Art of the Start by Guy Kawasaki
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

74%

8 Critic Reviews

Rather than abrasiveness and a "do this, don't do this" attitude, Kawasaki uses humor to explain the process. Anyone who has a small business including those around for a few years will benefit.
-Blog Critics

Synopsis

A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.

It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.


But what does it take to turn your idea into action? 

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

 

About Guy Kawasaki

See more books from this Author
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract
 
Published September 9, 2004 by Portfolio. 226 pages
Genres: Business & Economics, Self Help. Non-fiction
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Critic reviews for The Art of the Start
All: 8 | Positive: 7 | Negative: 1

Blog Critics

Good
on May 03 2005

Rather than abrasiveness and a "do this, don't do this" attitude, Kawasaki uses humor to explain the process. Anyone who has a small business including those around for a few years will benefit.

Read Full Review of The Art of the Start: The Tim... | See more reviews from Blog Critics

Blog Critics

Good
on Apr 18 2005

So I can only judge the book by its clarity, readability, perceived usefulness, etc. Under those criteria I found it to be worthwhile. It is a concise, readable, and thought provoking look at the challenges of entrepreneurship.

Read Full Review of The Art of the Start: The Tim... | See more reviews from Blog Critics

Blog Critics

Above average
on Jan 09 2005

Working smart is often more important than blindly working hard--and Art of the Start can certainly help, whether your entrepreneurial seizure has just struck, or you've been in business for several years.

Read Full Review of The Art of the Start: The Tim... | See more reviews from Blog Critics

Blog Critics

Above average
on Dec 16 2004

How good any of this advice is, I can't tell you, but the book is pretty readable. It would probably bring some good and useful questions to someone wishing to start or majorly re-think a business.

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Blog Critics

Good
on Dec 14 2004

Read it. The book is worth your time. You can pick it up and read sections of it quickly (on a plane or in a doctor's waiting room), put the book down for a few days, and come back to it for another 20 minutes.

Read Full Review of The Art of the Start: The Tim... | See more reviews from Blog Critics

Blog Critics

Good
on Dec 12 2004

Each chapter is filled with extraordinarily wise advice on how to start a business, a venture, an enterprise or even a non-profit organization from a man who has actually lived these experiences many times over as a venture capitalist, himself.

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Blog Critics

Above average
on Nov 30 2004

Kawasaki's new book, The Art of the Start: The Time-Tested Battle-Hardened Guide for Anyone Starting Anything could not be more aptly named. Here, Kawasaki lays out practical and yet not obviously intuitive...

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EzineArticles

Above average
on May 18 2010

The bad news revolved around bootstrapping and the fact that there was only one chapter on this truly important topic. The Art of the Start seemed slanted toward the "come up with an idea, write the business plan, ...

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