The As If Principle by Richard Wiseman
The Radically New Approach to Changing Your Life

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Synopsis

Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: “If you want a quality, act as if you already have it.” Roused by James’s astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:

—Smile to become measurably happier

—Wash your hands to drive away guilt

—Clench your fist to increase your willpower

—Eat with your non-dominant hand to lose weight

—Nod while speaking to become more persuasive

—Act like a newlywed to rekindle your marriage

Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it’s quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don’t just think about changing your life. Do it.
 

About Richard Wiseman

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Richard Wiseman, Ph.D., currently holds Britain’s only professorship in the Public Understanding of Psychology. He is the author of four bestselling books: The Luck Factor, Quirkology, 59 Seconds, and Paranormality. He lives in the UK.
 
Published January 8, 2013 by Free Press. 304 pages
Genres: Health, Fitness & Dieting, Self Help, Nature & Wildlife, Science & Math, Professional & Technical. Non-fiction

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Kirkus Reviews

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Rather than thinking about making changes and trying to act on those new thought processes, Wiseman (Paranormality: Why We See What Isn't There, 2011, etc.) suggests a new approach to changing your life by performing a motion that in turn changes your thoughts.

Oct 04 2012 | Read Full Review of The As If Principle: The Radi...

Publishers Weekly

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The American psychologist William James once said, “If you want a quality, act as if you already have it.” Wiseman (59 Seconds), a British psychologist and social media phenomenon, backs up the “act as if” dictum by parsing scientific studies and offering practical tips to help folks beco...

Oct 08 2012 | Read Full Review of The As If Principle: The Radi...

Spirituality & Practice

Reviews Philosophy About Our Affiliates Books & Audios Recently Reviewed Richard Wiseman currently holds Britain's only professorship in the Public Understanding of Psychology.

| Read Full Review of The As If Principle: The Radi...

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