The Aspirin Wars by Charles C. Mann
Money, Medicine and 100 Years of Rampant Competition

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Synopsis

Mann and Plummer take us behind the scenes in the aspirin wars to penetrate the shores of capitalism and show the essence of competition at its canniest, most ruthless, most brilliant, and most fierce.ights to Atlantic. 8 pages of photographs.
 

About Charles C. Mann

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CHARLES C. MANN has co-written four previous books on scientific subjects including The Second Creation, selected by Publishers Weekly as one of the 15 best books of the year. A four-time National Magazine Award finalist, he is a contributing correspondent for Science and for The Atlantic. He lives in Amherst, Massachusetts.
 
Published November 5, 1991 by Knopf. 420 pages
Genres: Business & Economics. Non-fiction

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The analogy to a military history is well fulfilled by this literate, compendious chronicle of the marketing of aspirin and its analgesic rivals, starting with the drug's final formulation in the late 1800's and ending with its current ``repositioning'' as a heart-attack preventive.

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