The Athena Doctrine by John Gerzema
How Women (and the Men Who Think Like Them) Will Rule the Future

64%

5 Critic Reviews

I’m confused. Are the authors saying passion, empathy, intuition, patience et al as are feminine traits or aren’t they? But perhaps more importantly, does it matter? It’s all starting to sound a little like semantic hand waving to me.
-The Telegraph

Synopsis

New York Times Bestseller

How feminine values can solve our toughest problems and build a more prosperous future

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.Advocates a new way to solve today's toughest problems in business, education, government, and moreBased on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countriesFrom acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio

Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

 

About John Gerzema

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John Gerzema (New York, NY), a social theorist and in-demand speaker, oversees strategy for the Young & Rubicam Companies as Executive Chairman of Brand Asset Consulting, a global management consultancy with expertise in corporate, brand and marketing strategy, and innovation. Gerzema’s extensive research and writing has been featured in the Wall Street Journal, NPR, Huffington Post, Forbes, Financial Times, HBR, USA Today, CBS Sunday Morning News, and Fast Company among others. He lectures at The Columbia and MIT/Sloan Schools of Business and is an in demand public speaker. He is the author of The Brand Bubble (Jossey-Bass, 2008) and his last book Spend Shift (Jossey-Bass, 2010), a Wall Street Journal bestseller, was named a best business book of 2010 by Fast Company. His TED talk, “The Post Crisis Consumer,” has been viewed by more than 250,000 people. @johngerzema; www.johngerzema.com; www.athenadoctrine.comMichael D’Antonio (Miller Place, NY) is the author of more than a dozen books on topics ranging from business to science. Hershey, his biography of the chocolate king, was named a best book by BusinessWeek. At Newsday, D’Antonio won the prestigious Alicia Patterson fellowship for journalists and was a member of a team of reporters who won the Pulitzer Prize. His work has appeared in The New York Times Magazine, Esquire, Discover, among others. He is the coauthor, with John Gerzema, of the Wall Street Journal bestseller Spend Shift (Jossey-Bass, 2010).
 
Published March 11, 2013 by Jossey-Bass. 304 pages
Genres: Business & Economics, Science & Math, Political & Social Sciences. Non-fiction
Bestseller Status:
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Peak Rank on May 05 2013
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Weeks as Bestseller
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Critic reviews for The Athena Doctrine
All: 5 | Positive: 3 | Negative: 2

Publishers Weekly

Good
on Feb 04 2013

A fascinating case study of human nature, this book provides insight into future world leaders.

Read Full Review of The Athena Doctrine: How Wome... | See more reviews from Publishers Weekly

The Telegraph

Below average
Reviewed by Karen Robertson on May 02 2013

I’m confused. Are the authors saying passion, empathy, intuition, patience et al as are feminine traits or aren’t they? But perhaps more importantly, does it matter? It’s all starting to sound a little like semantic hand waving to me.

Read Full Review of The Athena Doctrine: How Wome...

USA Today

Below average
on Apr 14 2013

What The Athena Doctrine doesn't do is establish that these initiatives...are specific expressions of what John Gerzema and Michael D'Antonio dub "Athena" values.

Read Full Review of The Athena Doctrine: How Wome...

Small Business Trends

Good
on Feb 23 2013

...I think BOTH men and women will enjoy reading this book and seeing how our worldwide culture is shifting into a new set of valued characteristics and behaviors.

Read Full Review of The Athena Doctrine: How Wome...

Fred Beauford

Good
Reviewed by Amanda Martin on Jul 19 2013

This is an optimistic book and it is always good to hope. Hope, indeed, seems to be a main ingredient for a peaceful and productive world.

Read Full Review of The Athena Doctrine: How Wome...

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