The Attention Economy by Thomas H. Davenport
Understanding the New Currency of Business

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Synopsis

This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. It presents a multidisciplinary approach to the topic of 'attention,' incorporating economics, psychology, and technology. It appeals to readers not only as representatives of an organization, but as individuals.
 

About Thomas H. Davenport

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Thomas H. Davenport is a visiting professor at Harvard Business School, the President's Distinguished Professor of IT and Management at Babson College, and a research fellow at the MIT Center for Digital Business. He is also a senior advisor to Deloitte Analytics and the cofounder and research director of the International Institute for Analytics. Davenport is the coauthor of Competing on Analytics and Analytics at Work. This is the seventeenth book he has authored, coauthored, or edited.Jinho Kim is a professor of business and statistics at the Korea National Defense University and the research director of the KNDU Lab for Analytics Research. He holds a PhD from the Wharton School and is the author of six books published in Korea, including the bestselling 100 Common Senses in Statistics and Freak Statistics. He has developed and run an educational program for building individuals' analytical skills. His current research focuses on the use of analytical methods to address various issues in business and society.
 
Published June 1, 2001 by Harvard Business Review Press. 272 pages
Genres: Business & Economics, Computers & Technology, Political & Social Sciences. Non-fiction

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(June)Forecast:The authors' fresh message and an attention-getting jacket—along with a $100,000 advertising campaign (including ads in the Wall Street Journal, the New York Times, Business Week and PW), 20-city radio satellite tour and author speaking engagements—will help this book capture the ...

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Spirituality & Practice

Davenport and Beck point out that the most important function of attention isn’t taking information in, but screening it out.

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