The Audacity to Win by David Plouffe
The Inside Story and Lessons of Barack Obama's Historic Victory

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Watch David Plouffe discuss The Audacity to Win on "Meet the Press"


David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.

For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.

The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.

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About David Plouffe

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DAVID PLOUFFE served as the campaign manager for Barack Obama's primary and general election victories in 2008. He was the architect of the strategy for both elections. Prior to running the Obama campaign, Plouffe served as a leading Democratic Party media consultant from 2001 to 2007, playing a key role in the election of U.S. senators, governors, mayors, and House members across the country. He lives in Washington, D.C.
 
Published November 3, 2009 by Viking Adult. 400 pages
Genres: History, Political & Social Sciences. Non-fiction

Unrated Critic Reviews for The Audacity to Win

New York Journal of Books

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Mr. Plouffe has written an extensive debrief on the campaign’s goals, tactics, and personnel, and a thoughtful review of the teaching the experience provides for the subculture of election specialists and, more broadly, for our nation.The Audacity to Win makes it clear that the hallmarks of the c...

Nov 03 2009 | Read Full Review of The Audacity to Win: The Insi...

New York Journal of Books

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“For two years, Mom, Dad, and millions like them loved their country enough to change it.” Many analysts agree that President Obama conducted a primary and general election campaign without precedent in skill and effectiveness.

Nov 03 2009 | Read Full Review of The Audacity to Win: The Insi...

The Washington Post

Tellingly, Plouffe places no significance on the irony that more primary voters pulled the lever for Clinton than Obama, and that Obama needed those walking incarnations of the establishment -- the superdelegates -- to push him over the top.

Dec 06 2009 | Read Full Review of The Audacity to Win: The Insi...

The Telegraph

Duncan White on Nabokov's passionate letters to her, now .

Jan 10 2011 | Read Full Review of The Audacity to Win: The Insi...

Huffington Post

But in recounting how the campaign team -- and the candidate -- not only had the audacity to win but was able to keep that audacity alive, day in and day out over the long nearly-two-year slog of the campaign, Plouffe has also shown the Obama White House the way forward.

Nov 03 2009 | Read Full Review of The Audacity to Win: The Insi...

Daily Kos

And for those of us who really, really followed the ins and outs of the primaries and the general campaign, the book is far more valuable in terms of explaining the minutiae of tactics and strategy, of explaining the campaign's internal reasoning about choices made and allocation of attention and...

Dec 06 2009 | Read Full Review of The Audacity to Win: The Insi...

Daily Kos

WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN WIN....

Sep 05 2010 | Read Full Review of The Audacity to Win: The Insi...

Daily Kos

President Barack Obama - #44 - "FINALLY Getting Some Concrete LGBT Action To Go Along With The Flowery Speeches"-In-Chief.

Dec 06 2009 | Read Full Review of The Audacity to Win: The Insi...

Bookmarks Magazine

By jonMon, 11/16/2009 - 20:50.

Nov 16 2009 | Read Full Review of The Audacity to Win: The Insi...

Harvard Political Review

I read The Audacity to Win, campaign manager David Plouffe’s account of the day in and day out decisions made on the 2008 campaign trail and became a Spring Organizing Fellow, or volunteer coordinator, for the 2012 Massachusetts campaign.

May 14 2012 | Read Full Review of The Audacity to Win: The Insi...

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