The Battle of $9.99 by Andrew Richard Albanese
How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight (Kindle Single)

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Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon's $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, it all may have been illegal. From Publishers Weekly senior writer Andrew Richard Albanese comes the story of how the e-book business changed in a heartbeat. Based on voluminous evidence gathered for Apple's trial, it is the story of how corporate titans fought it out behind the scenes and why the case matters to anyone who has ever bought an e-book.

About Andrew Richard Albanese

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Andrew Richard Albanese is senior writer and features editor at Publishers Weekly. As a journalist he has covered the publishing and information technology field for more than a decade, and has written about the industry for numerous publications in the U.S., Europe and Asia. He is a former editor of American history at Oxford University Press.
Published June 18, 2013 by Publishers Weekly. 70 pages
Genres: Business & Economics. Non-fiction

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