The Behavior Gap by Carl Richards
Simple Ways to Stop Doing Dumb Things with Money

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"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational."
-From The Behavior Gap

Why do we lose money? It's easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make.

As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-"the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.

Richards's way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind.

He'll help you to:

avoid the tendency to buy high and sell low; avoid the pitfalls of generic financial advice; invest all of your assets-time and energy as well as savings-more wisely; quit spending money and time on things that don't matter; identify your real financial goals; start meaningful conversations about money; simplify your financial life; stop losing money!

It's never too late to make a fresh financial start. As Richards writes: "We've all made mistakes, but now it's time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn't to make the 'perfect' decision about money every time, but to do the best we can and move forward. Most of the time, that's enough."


About Carl Richards

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CARL RICHARDS is a certified financial planner who blogs for The New York Times and writes regular columns for Morningstar Advisor and Daily Worth. He also makes regular appearances on NPR's Marketplace Money. A former broker, he now runs Prasada Capital Management, a fee-only firm. He is a frequent speaker at financial planning conferences. He lives in Park City, Utah. Visit behaviorgap. com.
Published January 3, 2012 by Portfolio. 240 pages
Genres: Business & Economics, Self Help. Non-fiction

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Richards coins the term “behavior gap” to describe “the gap between investor returns and investment returns,” a phenomenon that occurs when individuals make decisions that work against their best financial interests—in fact, he writes, “all investment mistakes are really investor mistakes.” Inves...

Dec 15 2011 | Read Full Review of The Behavior Gap: Simple Ways...

City Book Review

The writer, a certified financial planner in Park City Utah, shows us that when it comes our financial security one must ask the question: “How can one think more clearly about money and its role in a happy life?” The term “behavior gap” is denoted to label the gap that lies between the cost of ...

Mar 27 2012 | Read Full Review of The Behavior Gap: Simple Ways...

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