The Big Switch by Nicholas Carr
Rewiring the World, from Edison to Google

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“Magisterial. . . . Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.”—Salon

Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”

About Nicholas Carr

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Nicholas Carr is the best-selling author of The Shallows, a Pulitzer Prize finalist, The Big Switch, and Does IT Matter? His articles and essays have appeared in The Atlantic, the New York Times, the Wall Street Journal, Wired, and The New Republic. He has been writer-in-residence at the University of California, Berkeley, and an executive editor of the Harvard Business Review. He lives in Colorado.
Published January 19, 2009 by W. W. Norton & Company. 304 pages
Genres: History, Political & Social Sciences, Computers & Technology, Education & Reference, Science & Math. Non-fiction

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A chapter titled “Goodbye, Mr. Gates” posits the rise of utility computing as a primal shift between the PC age and the new world, with a few gloomy forecasts predicting that more traditional companies (dubbed “weapons suppliers in the IT arms race”) may soon find that their wellspring has dried up.

Nov 01 2007 | Read Full Review of The Big Switch: Rewiring the ...

Business Week

He spends nearly half the book describing a similar shift a century ago, as electricity moved onto grids.

Jan 09 2008 | Read Full Review of The Big Switch: Rewiring the ...

Seeking Alpha

Rewiring the World, from Edison to Google (GOOG) is the subtitle of Nicholas Carr’s book, which has been recommended to me by someone working in the IT field.

Mar 29 2010 | Read Full Review of The Big Switch: Rewiring the ...

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