The Care and Feeding of Ideas by Bill Backer

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An advertising expert shares anecdotes from three decades in the ad business and his own "Backer's Laws of Ideas," showing readers how to apply his insights on creativity to their own careers. 30,000 first printing. Tour.

About Bill Backer

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Published May 11, 1993 by Crown. 284 pages
Genres: Business & Economics, Computers & Technology, Political & Social Sciences. Non-fiction

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Songwriting adman Backer (as in Backer Spielvogel Bates Worldwide) tells, in some detail, how he did it.

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