The Carrot Principle by Adrian Gostick
How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance

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Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft?

Think again.

The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results -- whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher

Productivity Engagement Retention Customer satisfaction

The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable -- it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.

Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time -- it can be done in a matter of moments -- and it doesn't take budget-busting amounts of money.

This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

About Adrian Gostick

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Adrian Gostick is the co-author of the bestselling Carrot books and co-founder with Chester Elton of The Culture Works, their new consultancy for leadership development training, which has signed on a number of leading global companies including American Express, Kmart, and Towers Watson. He gives approximately 50 keynote addresses to companies and conferences annually. His blog can be found at Chester Elton, dubbed ""the apostle of appreciation"" by the Globe & Mail, is coauthor of the bestselling Carrot books and co-founder of The Culture Works. He was previously O.C. Tanner’s lead recognition consultant and researcher. He appears weekly on WCBS radio's Building Better Places to Work segment, broadcast to 130 stations in the top 50 US media markets. His blog can be found at
Published May 13, 2009 by Free Press. 256 pages
Genres: Business & Economics, Education & Reference, Biographies & Memoirs. Non-fiction

Unrated Critic Reviews for The Carrot Principle

Publishers Weekly

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Gostick and Elton, consultants with the O.C. Tanner Recognition Company, have made a career out of promoting the idea of employee recognition as a corporate cure-all. (Their previous books include

Nov 13 2006 | Read Full Review of The Carrot Principle: How th...


Those who read this book and then decide to introduce or revise a recognition program will need the convincing, indeed compelling support for doing so that Gostick and Elton provide in their brilliant book.

Sep 23 2010 | Read Full Review of The Carrot Principle: How th...

Tucson Citizen

Unlike the latest leadership fads, “The Carrot Principle” offers 125 ideas for recognizing workers, ideas that work and – if applied – can revitalize the American work force.

Jan 11 2007 | Read Full Review of The Carrot Principle: How th...

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