The Challenge by Dean E. Tucker
Managing in the Information Age

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This book is about the challenges facing managers today and the solutions to those challenges. The most immediate challenge is the retirement of the Baby Boomer generation which will create a labor shortage of 10 million workers by 2008. To address this issue, management must find a way to quickly increase productivity. Compounding this problem is the fact that the new labor force will be sourced from Generations X and Y which have the following characteristics: 1. They do not trust business or government. 2. They are independent with a "get off my back" attitude. 3. They have no fear of quitting and finding another job. Generations X and Y will demand a balance between their work and personal life. If they become unhappy, they will just quit. These characteristics will generate a high turnover rate causing many companies to be short handed. Another challenge facing management is dealing with the disruptive changes of the information age. In the information age the knowledge power base has shifted from management to the employee and the market power base has shifted from the producer to the consumer. The information explosion is flattening the old hierarchies and dramatically increasing the rate of change. These changes have turned the business environment upside down and rendered the Bureaucratic Management System that was created between 1850 and 1920 obsolete. For example, the Bureaucratic Management System is designed to resist change and maintain the status quo, but the need is for adaptability and rapid change. Is there a solution for these challenges that affect every employee and company? The answer is yes. However, the solution will require the implementation of a new management system which is designed for the information age, that can unleash the employee's potential and that dramatically increases productivity.

About Dean E. Tucker

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Dean E. Tucker BBA – Wichita State University MBA – Wichita State University Systems Engineer - IBM Systems Engineering Manager – IBM Customer Center Manager – IBM Quality Manager – IBM Presidents Class – Harvard University   During the course study for his MBA, the author was exposed to the Harvard Business School case study methodology that is the primary teaching tool at Wichita State University.  This study curriculum provides students the opportunity to analyze the problems of real companies and then to debate possible solutions to those problems.   These operational analysis cases in the MBA curriculum provided the author a solid foundation of analytical tools to dissect the operations of business and to identify the underlying causes of business problems.  Following this, the author worked for seven years as a systems engineer in the new accounts area of IBM’s small systems computing division.  While in this position, the author interfaced with CEO’s and owners of many businesses in the manufacturing, distribution and medical industries.  This experience gave the author a good understanding of not only business problems and some computer related solutions, but also the opportunity to view the business problems from the perspective of the CEO and owners.   As an IBM quality manager with the responsibility for an organization of approximately 8,500 people, the author was responsible for identifying the root causes of business problems and then implementing solutions to those problems.  During that time the author became aware that the root cause of all internal business problems could be traced back to one thing, the management and the management technology that was in place.   Once that was understood, the author spent another eleven years of further research to develop and document a solution for this internal business issue. The solution was to create a new management technology for today’s information age requirements.      
Published March 24, 2006 by AuthorHouse. 204 pages
Genres: Computers & Technology, Business & Economics. Non-fiction

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