The Chink in Your MBA Armor by Laszlo I Nemeth
What They Didn't Teach You About Customer-Market Efficiency Can Leave Your Company Defenseless

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Whether you are an investment banker, a CEO, a manager or an employee, this book will fundamentally change how you look at business.

The author makes a strong case for a new approach. He shows why, if a company is managed based on accounting data and financial information, it is virtually guaranteed that the performance of that business is considerably below its potential. You'll see how traditional concepts not only miss the critical drivers of performance, but they push companies in the wrong direction.

There is a central key to producing significantly increased returns on your effort and investment. You'll find this elusive key, hidden behind the walls of accounting, traditions and conventions.

You've read the stories in papers and magazines, from Fortune to Inc. You've heard about, or even know, dormant companies that suddenly turned into vigorous competitors. Now, for the first time, the man behind the scenes with the key to make those changes reveals his secrets in this riveting account.

You'll find the author's key applicable to your company, regardless of its size or the type of business you're in. Managers of GM, Delphi, GE, EDS, Deloitte and other companies studied and worked with the author and now you are invited to be part of the team. Together, you'll make your way through the complexity of a company, that might be like yours, to find the logic of the author's approach irrefutably effective and useful.

What you'll discover is practical and immediately applicable to your organization. It might be contrary to what you've been taught in business school, so be prepared to change your mind about ideas that you thought were cast in stone. Just follow the solid reasoning and come to the conclusions yourself. With the sharp edge of logic you will shred the conventions that limit your company's progress. You will be far more effective, and your company's performance will soar to its full potential.


About Laszlo I Nemeth

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Published March 28, 2002 by Barcourt Pub. 240 pages
Genres: Business & Economics. Non-fiction

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Trying to convey new management ideas in a novel is a daunting task, though Eliyahu Goldratt and Jeff Cox's The Goal (1992) proved it could be done.

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