The Connectors by Maribeth Kuzmeski
How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life

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Synopsis

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.

Everyone knows that relationships are important in business. Yet most people would admit that their relationships could be better—but don’t spend time working on the underlying skills. This book explains how to develop better, more profitable connections—as illustrated proven by some of the world’s most successful professionals. Even if you're not a “people person,” you can dramatically grow your business or your career through a few simple approaches to relationship-building.

The Connectors presents a five-step methodology that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to:Stop networking and start truly connectingCreate an avalanche of referrals and an army of happy customersBecome a "connector," even if you’ve never been a "people person"Find your social IQ—and improve itPut relationship-building principles to work dailyFocus on others and reap the rewards yourselfAsk the right questions—and sell without sellingDifferentiate yourself through the impact you have on others

In The Connectors, Maribeth Kuzmeski, founder of Red Zone Marketing, LLC, and consultant to Fortune 500 firms, shows you how to build profitable, long-lasting business relationships.

 

About Maribeth Kuzmeski

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MARIBETH KUZMESKI and her firm, Red Zone Marketing, consult with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. She is a member of the Entrepreneurs' Organization (EO) and The National Speakers Association, a frequent national media contributor, an international speaker, and is the author of five books including The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley).
 
Published September 22, 2009 by Wiley. 272 pages
Genres: Business & Economics, Self Help, Parenting & Relationships. Non-fiction

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More recently, Maribeth Kuzmeski notes (on Page 57) in The Connectors, “In his biography, It’s Not About the Bike: My Journey Back to Life, [Lance] Armstrong described the vital role that teammates play…In its review of Armstrong’s book, the Denver-based Rocky Mountain News wrote: ‘Armstrong’s bo...

Nov 17 2009 | Read Full Review of The Connectors: How the World...

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