The Consistent Consumer by Ken Beller
Predicting Future Behavior Through Lasting Values

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Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future--and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact of your brand. With The Consistent Consumer as your guide, you'll learn how to: make an instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years.

About Ken Beller

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Ken Beller is an experienced international business leader and speaker, and is the president of Near Bridge, Inc., a strategic marketing, trend analysis, and leadership development consulting firm. Ken has worked for some of the world's most prominent companies, including General Electric, Applied Materials, and NASA. Patler is an award-winning author, speaker, and consultant. He is the chairman of Near Bridge, Inc. Steve Weiss is the director of trends research for Near Bridge, Inc. He is an award-winning journalist with 25 years experience as a marketing and management consultant to the foodservice industry. His work has been profiled in Nation's Restaurant News, Restaurant Hospitality, and Restaurant Business magazines.
Published April 16, 2013 by LTS Press. 351 pages
Genres: Business & Economics, Political & Social Sciences, Science & Math.

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