The Contrarian Effect by Michael Port
Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

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Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

About Michael Port

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Michael Port (Doylestown, PA) ( has been called a "marketing guru" by the Wall Street Journal, "an uncommonly honest author" by The Boston Globe, and is the author of four Wiley titles: Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and The Think Big Manifesto. Through his successful consulting business, Michael has lectured, trained, inspired, and provided coaching and consulting services to over 30,000 business owners in the last two years alone; and, according to Google, is the fifth most popular business coach in the world. As a speaker, he has headlined events with leaders like Tony Robbins, Brian Tracy, Colin Powell, Stephen Covey and others, and has been a regular guest on the MSNBC and CNBC.
Published September 25, 2008 by Wiley. 178 pages
Genres: . Non-fiction

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